Welcome to the world of elegance and high time
Explore our luxury collection of watches.
At the First Time of the watch trade, we redefine luxury with every detail, combining infinite precision with artistic creativity to offer you an exceptional shopping experience. Here, choosing a watch isn’t just a purchase; it’s a journey to discover stories told through the hands of time, expressing your refined taste and immortalizing every moment with confidence and elegance.
Time is more precious when measured by luxury.
This is where the era of excellence begins.
In the heart of Baghdad, where the fragrance of authenticity meets the luxury of modernity, Al-Waqt Al-Awal Watch Trading Company was born to be more than just a store… it is a luxurious timekeeping experience. We specialize in offering a selection of the finest international timepieces that tell stories of precision and craftsmanship, from legendary Swiss watches to unique contemporary designs. At Al-Waqt Al-Awal, we don’t sell time; we give you a moment worthy of you, surrounded by luxury, distinction, and high-end service that accepts nothing but perfection.


Because every moment deserves to be told with luxury.
What distinguishes Al-Waqt Al-Awal Company for Trading Precious Watches Limited Liability
In a world that races after speed, we believe that true distinction is measured by the elegance of the moment. “First Time” was built not only for the watch trade, but also to be a destination for those who know the value of time and admire delicate beauty. We offer our clients more than just a watch; we give them an experience, an identity, and a signature of timeless luxury.

Exclusive choices... like no other
We don’t sell quantity, we deliver value. Every watch in our collection is carefully selected from global brands that embody precision and luxury, making it an extension of your identity, not just an accessory.

A shopping experience worthy of good taste
We invite you on a luxurious shopping journey, from the moment you enter until you receive the elegantly packaged box that exudes luxury. Because we believe that the value of a watch begins with its presentation.

After-sales services... because time never stops
Whether you need maintenance, cleaning, adjustments, or technical advice, we are here to accompany you throughout your watch’s journey with you, with expertise and care that matches the quality of the product itself.

Authenticity Guarantee Written with Date
Every watch sold at First Time comes with an official certificate of authenticity and a genuine guarantee seal, because we know our customers accept only complete confidence and an authentic product without question.

From the heart of Baghdad... to the heart of time
Our location in the Lira Mall – Zayouna, Al-Rubaie Street – is not just an address, but a meeting point for elegance lovers from all over, where authentic Baghdadi taste blends with a sophisticated international style.

Personalized customer service
We don’t address a general audience, but rather each client individually. We offer luxurious consultations, direct communication, and personalized advice to help you find the watch that perfectly embodies you in both form and spirit.
Contact us... because time waits for nothing.
Do you have a question? We’re just a message away. Our team is ready to serve you professionally and quickly at any time.
Our services - services that enhance your taste
Because every moment is worth celebrating.
At the First Time of the luxury watch trade, we don’t just sell luxury timepieces; we offer a comprehensive suite of services designed to provide you with a refined experience from the first moment. From sales to maintenance, from customization to after-sales care, we’re with you every second to ensure your watch remains a lasting reflection of your elegance and confidence.

Luxury watches for sale
We offer a collection of luxury watches from the world’s most renowned brands, including those featuring creative designs and advanced technology. From classic wristwatches to modern models, every piece in our store exudes absolute elegance and high quality.

watch repair
If your watch needs repair, we’re here to help. Whether there’s a problem with the movement, the glass, or even the hands, we repair it with precision and care to ensure its continued excellent performance.

Custom Gifts and Luxury Binding
We offer you an unforgettable gifting experience! Whether it’s a special moment or a unique gift, we offer luxury packaging with a personal touch that reflects your taste. We can also customize watches with special modifications to make your gift even more special and personal.

Personal consultations to choose the perfect watch
Are you looking for the perfect watch to suit your personality or a special occasion? Our expert team offers personalized consultations to ensure you choose a watch that reflects your refined taste and complements your personal style.

Our principles
We believe that every moment deserves to be measured by something exceptional, and that excellence begins from the first impression to the last. We place professionalism, quality, and innovation at the core of everything we offer.

Our values
Our values are based on trust, transparency, and excellence. We don't just offer products, but experiences born of a deep respect for our customers, with a total commitment to always delivering the best.

Our vision
To become the premier destination for luxury watch enthusiasts in the region, with an unwavering commitment to offering the rare and unique. We envision a future where art and time meet in perfect harmony.

Our mission
We're here to give you the time you deserve, offering unparalleled luxury watches and exceptional service that makes your shopping experience an unforgettable journey. Our mission is to redefine the concept of luxury and time.
Experience high time
Where luxury is embodied in every detail
At the First Time of the luxury watch trade, we offer you a unique journey that transcends time, where refined design meets meticulous precision. Discover our carefully curated collection, which holds the stories of every moment and every memory. Here, a watch becomes more than just a timepiece; it’s an expression of your passion for luxury and a reflection of your refined taste. Let every detail, from the refined design to the discerning services, inspire you to choose what reflects your spirit and complements your exceptional lifestyle.
