About Us
Time is more precious when measured by luxury.
This is where the era of excellence begins.
In the heart of Baghdad, where the fragrance of authenticity meets the luxury of modernity, Al-Waqt Al-Awal Watch Trading Company was born to be more than just a store… it is a luxurious time experience. We specialize in offering a selection of the finest international watches that tell stories of precision and craftsmanship, from legendary Swiss watches to unique contemporary designs. At Al-Waqt Al-Awal, we don’t sell time; we give you a moment worthy of you, surrounded by luxury, distinction, and high-end service that accepts nothing but perfection.
Because every moment deserves to be told with luxury.
What distinguishes Al-Waqt Al-Awal Company for Trading Precious Watches Limited Liability
In a world that races after speed, we believe that true distinction is measured by the elegance of the moment. “First Time” was built not only for the watch trade, but also to be a destination for those who know the value of time and admire delicate beauty. We offer our clients more than just a watch; we give them an experience, an identity, and a signature of timeless luxury.
Exclusive choices... like no other
We don’t sell quantity, we deliver value. Every watch in our collection is carefully selected from global brands that embody precision and luxury, making it an extension of your identity, not just an accessory.
A shopping experience worthy of good taste
We invite you on a luxurious shopping journey, from the moment you enter until you receive the elegantly packaged box that exudes luxury. Because we believe that the value of a watch begins with its presentation.
After-sales services... because time never stops
Whether you need maintenance, cleaning, adjustments, or technical advice, we are here to accompany you throughout your watch’s journey with you, with expertise and care that matches the quality of the product itself.
Authenticity Guarantee Written with Date
Every watch sold at First Time comes with an official certificate of authenticity and a genuine guarantee seal, because we know our customers accept only complete confidence and an authentic product without question.
From the heart of Baghdad... to the heart of time
Our location in the Lira Mall – Zayouna, Al-Rubaie Street – is not just an address, but a meeting point for elegance lovers from all over, where authentic Baghdadi taste blends with a sophisticated international style.
Personalized customer service
We don’t address a general audience, but rather each client individually. We offer luxurious consultations, direct communication, and personalized advice to help you find the watch that perfectly embodies you in both form and spirit.
Contact us... because time waits for nothing.
Do you have a question? We’re just a message away. Our team is ready to serve you professionally and quickly at any time.
Our customers' opinions - Your trust is the secret of our distinction
Where excellence meets an unforgettable experience
Our history... when time began to tell our name
From a genuine passion for luxury timepieces, Al-Waqt Al-Awal Watch Trading Company was launched in the heart of Baghdad, leaving our first mark in a world that recognizes nothing but precision and distinction. From the very beginning, we pledged to redefine the watch-owning experience. Our beginnings were elite, selecting the best and addressing refined taste. Today, we measure our achievements not in years, but in the trust of every customer who chooses us to measure their moments with our timepiece.
We don't sell watches... we give moments
Every detail has thought, craftsmanship and taste behind it.
At First Time, we view a watch not just as a luxury accessory, but as a masterpiece that carries time, taste, and identity. We believe that every moment deserves to be measured by more than just a rotating hand—measured by what befits your soul. Our philosophy is both simple and complex: to choose for you what can only be chosen with rare taste. We don’t treat fashion as a race, but as an art that is evident in every piece we display. From brand selection, to packaging, to service, to after-sales… We don’t sell watches, we design a complete time experience that touches the senses and leaves an unforgettable impression.
Our principles
We believe that every moment deserves to be measured by something exceptional, and that excellence begins from the first impression to the last. We place professionalism, quality, and innovation at the core of everything we offer.
Our values
Our values are based on trust, transparency, and excellence. We don't just offer products, but experiences born of a deep respect for our customers, with a total commitment to always delivering the best.
Our vision
To become the premier destination for luxury watch enthusiasts in the region, with an unwavering commitment to offering the rare and unique. We envision a future where art and time meet in perfect harmony.
Our mission
We're here to give you the time you deserve, offering unparalleled luxury watches and exceptional service that makes your shopping experience an unforgettable journey. Our mission is to redefine the concept of luxury and time.
Time we wear, not chase
A brand that exudes sophistication and reflects good taste.
Our identity is not limited to a logo or a brand name… Our identity begins where traditional standards end. We are a showcase for taste, a platform for luxury lovers, and a platform for those who understand that a watch is not just about “What time is it?” but “Who am I?” Everything we offer—from our exclusive collections, to our level of service, to our chosen location in the heart of Baghdad—is a translation of one idea: that uniqueness is not created, but embodied.
At First Time, we aspire not only to be the best in the market, but to be the brand trusted by those with rare taste, who know that when time is worn… it must be respected.
